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The Barn

Sustainable bio markets in Belgium

The Barn Bio Market2025-09-04
RetailFoodSustainabilityUGC
Start collecting stories today. Real producers, real places, zero logistics.
The challenge: many locations, little time, no scripted marketing.
The solution: producers film themselves in their own language; we auto-edit.
In their own language: Dutch or French, authentic and clear.
Zero crew, zero hassle: guided prompts, stories in minutes.
The results: a living library of authentic farmer and producer stories.
The Barn mission: sustainable food, accessible to everyone.
Ready to scale: 50+ producer voices, one consistent brand experience.
Trust-building content: customers see who makes their food.
From harvest to market: transparency at scale with HappyClient.
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The Barn: Making Sustainable Food Visible, One Story at a Time

Across Belgium, The Barn partners with more than 50 local producers. They wanted customers to meet the people behind the products and understand how food is made. With HappyClient, producers record guided clips in their own language, creating a reusable video library that brings transparency to life.

"We can finally show who makes our food, in their own words. No fuss, just the truth." The Barn team

Executive Summary

The Barn Bio Market wanted to reveal the real people and processes behind their food. With HappyClient, producers film themselves in their own language, upload from the field or kitchen, and the footage is automatically edited and organized into a reusable video library. The result: trust-building, scalable storytelling. No crew, no logistics.

Client

The Barn Bio Market is a group of sustainable bio markets in Belgium, partnering with 50+ local producers to make fresh, local, and affordable food accessible to everyone.

The Challenge

The Barn’s mission thrives on transparency. But showing the stories behind every carrot, yogurt, or loaf was hard:

  • Too many locations across Belgium 🌱🍅🥕🥛
  • Limited time & people to capture content ⏰
  • Authenticity first: no scripted marketing 👎

Traditional production meant travel days, planning, and cost. The Barn needed a way to capture truth at scale.

The Solution

HappyClient enabled The Barn to flip the script:

  • Producers film themselves on farms, in kitchens, during harvests and transformations.
  • In their own language (NL/FR), when it fits their day.
  • No crew, no logistics. A guided flow with two simple prompts:
    1. What’s your name, company/project, and role?
    2. Show your harvest or transformation in action and tell us how it’s made.
  • Videos land in a central library, auto-edited and ready to use across channels.

In minutes, a genuine story moves from the field into The Barn’s marketing toolbox.

Rollout

  • A branded, two-step recording flow with The Barn’s visuals and consent capture.
  • Clear UX: language selection (NL/FR), short on-screen prompts, and a friendly progress path.
  • Producers recorded on their terms: outside a bakery, inside a dairy room, in front of seasonal crates.

Results

  • A living library of authentic stories, not one hero film, but many real voices.
  • 50+ producers empowered to speak directly to customers.
  • Time-to-publish in minutes, not weeks.
  • Stronger customer trust through visible, unscripted processes.
  • Consistent brand presence with flexible reuse: social posts, in-store screens, website embeds, newsletters.

Why it Works

Customers don’t just buy produce; they buy confidence. Seeing the maker, the method, and the environment creates a bond no label can. HappyClient removes the friction between craft and audience.

What’s Next

  • Keep expanding the library with seasonal updates.
  • Curate collections: Harvest Week, From Milk to Yogurt, Zero-Waste Prep.
  • Surface stories contextually on product pages and in weekly ads.

Call to Action

The Barn didn’t just tell a story. They unlocked dozens.

Start collecting stories today with HappyClient.

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