We know video.
We know what works.
HappyClient is built by a team with 15+ years of experience in video production and video tech who understand how video marketing works. Not just how to record it, but how to ask the right questions, capture and edit videos that perform.
We believe the future of business is video. Real video. Across every team, at scale.
As AI-generated content becomes the norm, something interesting is happening: trust is becoming the scarcest resource in marketing. People don’t want more polished. They want more honest.
We talked to 100+ marketing leaders, CEOs, and founders. They all told us the same thing: video testimonials are the highest-converting content you can put on your website, in your emails, on social, or in a sales deck. Everyone knows it. Everyone wants them.
But actually getting them made? That’s where it breaks down. Coordinating customers, hiring videographers, editing, brand guidelines, approvals. It’s expensive, slow, and most teams just… don’t do it.
So in May 2025, we built HappyClient.
With 15 years in video marketing and deep roots in AI, we saw the opportunity to turn a traditional agency into a software company. A platform that lets you create an interview flow, collect videos from anyone on any device, and automatically edit them into professional, on-brand content. Software scale, agency quality.
Because we founded HappyClient on a simple conviction: authentic video stories from real people are the most powerful way for companies to build trust across sales, marketing, recruiting, and every touchpoint in between.
It doesn’t need to be perfect. It needs to be real.
Built by people who
care about video
A lean team built on grit and ownership - combining 15+ years of video production expertise with AI-native engineering to scale what used to take entire agencies.
Lorenzo Bown
Co-founder
Serial entrepreneur with 15 years in video marketing and a passion for great visual storytelling. On a mission to build the #1 platform for collecting high-quality video stories from anywhere in the world.
Jonathan Dierckens
Co-founder
Full-stack builder with 15 years shipping digital transformations. Saw the AI wave early and turned a traditional video agency into an AI-native platform.
Toon Keymeulen
Automation Engineer
AI-native from day one. Builds the agentic pipelines and automation infrastructure that power HappyClient’s intelligent video workflows.
What makes us
different
We combine deep video expertise with smart technology to deliver results.
End-to-end video solution, not just capturing
We don’t stop at recording. From creating the interview, to the final edit, we deliver finished, on-brand video content that is ready to use across your marketing channels.
Built on video expertise
We understand what makes people comfortable on camera and what kind of video actually converts. That expertise is baked into our flows, questions and editing, not left to chance.
Scalable, without losing the human touch
Our technology makes it easy to collect stories at scale, while human editors ensure clarity, quality and authenticity. Automation where it helps, humans where it matters.
Hear it from our
customers
The ease of a recording tool, with the outcome of a video team.
Start collecting customer stories today
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Book a 20 minute demo call
We’ll show you exactly how to collect and use high-quality video testimonials.
Schedule a callTalk to us
Ask us any question regarding the product, we’re happy to help. We usually answer within 2 hours.
Prefer to drop by? Find us at Wintercircus, Gent - Salad’s on us!
FAQs
The most common questions and objections we hear from teams evaluating HappyClient. Can’t find yours?
How can I see how it works?
Watch the video below to see HappyClient in action - from sending the recording link to receiving a fully branded testimonial.
Or try it yourselfOur manual process doesn't scale - how is this different?
HappyClient is built for scale. You create a branded video interview once, then send a simple link to as many customers as you want. No scheduling, no camera crews, no back-and-forth. Artion collected 15 video testimonials in just 14 days with zero production costs, and The Lean Six Sigma Company achieved a 73% response rate across their alumni network. It runs on autopilot - set it up and let it collect.
Our clients are spread across regions - can this still work?
That's exactly what HappyClient is designed for. Your customers record from anywhere in the world, on any device, in any language. No travel, no crews, no logistics. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all from HQ.
We're paying thousands per video to agencies - is this really cheaper?
Dramatically. HappyClient is up to 10x cheaper than traditional video production. JustBite saw a 70-80% cost reduction per video compared to their freelancer model, and the Belgium Startup Awards collected videos from 18 winners with zero production budget. You get on-brand, ready-to-publish content at a fraction of the cost.
Will our customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does it integrate with our existing tools?
There's nothing to integrate. HappyClient gives you a simple link to your branded video interview - share it via email, WhatsApp, LinkedIn, your CRM, or any channel you already use. No plugins, no API setup, no IT involvement. Just copy the link and send it. Some clients like Skindr go further by connecting it to their NPS system, but that's entirely optional.
How fast can we go from request to sales asset?
Creating a video interview takes 1 to 3 minutes. After that, just share the link with your clients. When they finish recording, the video pops up in your library in less than 20 seconds with basic editing already applied. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. Hours, not weeks. ENGIE went from first call to live deployment in just 4 days and captured 18 interviews at their job fair.
We're in a regulated industry - is this compliant?
HappyClient is built consent-first and fully GDPR-compliant. Recording consent is captured before every session, and all data is stored securely in the EU. We already work with healthcare companies like Moonbird, Skindr, and UMA Health - industries where privacy and compliance are non-negotiable.
It's not the right time - we have other priorities.
That's the beauty of it: HappyClient runs on autopilot. Set up your branded video interview once, connect it to your CRM or email automation, and it collects testimonials in the background while you focus on other work. X-OATS set up an automated post-purchase email flow that targets 11,000+ customers without any manual effort.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.