We know video.
We know what works.
HappyClient is built by a team with 15+ years of experience in video production and video tech who understand how video marketing works. Not just how to record it, but how to ask the right questions, capture and edit videos that perform.
We believe the future of business is video. Real video. Across every team, at scale.
As AI-generated content becomes the norm, something interesting is happening: trust is becoming the scarcest resource in marketing. People don’t want more polished. They want more honest.
We talked to 100+ marketing leaders, CEOs, and founders. They all told us the same thing: video testimonials are the highest-converting content you can put on your website, in your emails, on social, or in a sales deck. Everyone knows it. Everyone wants them.
But actually getting them made? That’s where it breaks down. Coordinating customers, hiring videographers, editing, brand guidelines, approvals. It’s expensive, slow, and most teams just… don’t do it.
So in May 2025, we built HappyClient.
With 15 years in video marketing and deep roots in AI, we saw the opportunity to turn a traditional agency into a software company. A platform that lets you create an interview flow, collect videos from anyone on any device, and automatically edit them into professional, on-brand content. Software scale, agency quality.
Because we founded HappyClient on a simple conviction: authentic video stories from real people are the most powerful way for companies to build trust across sales, marketing, recruiting, and every touchpoint in between.
It doesn’t need to be perfect. It needs to be real.
Built by people who
care about video
A lean team built on grit and ownership - combining 15+ years of video production expertise with AI-native engineering to scale what used to take entire agencies.
Lorenzo Bown
Co-founder
Serial entrepreneur with 15 years in video marketing and a passion for great visual storytelling. On a mission to build the #1 platform for collecting high-quality video stories from anywhere in the world.
Jonathan Dierckens
Co-founder
Full-stack builder with 15 years shipping digital transformations. Saw the AI wave early and turned a traditional video agency into an AI-native platform.
Toon Keymeulen
Automation Engineer
AI-native from day one. Builds the agentic pipelines and automation infrastructure that power HappyClient’s intelligent video workflows.
What makes us
different
We combine deep video expertise with smart technology to deliver results.
End-to-end video solution, not just capturing
We don’t stop at recording. From creating the interview, to the final edit, we deliver finished, on-brand video content that is ready to use across your marketing channels.
Built on video expertise
We understand what makes people comfortable on camera and what kind of video actually converts. That expertise is baked into our flows, questions and editing, not left to chance.
Scalable, without losing the human touch
Our technology makes it easy to collect stories at scale, while human editors ensure clarity, quality and authenticity. Automation where it helps, humans where it matters.
Hear it from our
customers
The ease of a recording tool, with the outcome of a video team.
Start collecting customer stories today
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Book a 20 minute demo call
We’ll show you exactly how to collect and use high-quality video testimonials.
Schedule a callTalk to us
Ask us any question regarding the product, we’re happy to help. We usually answer within 2 hours.
Prefer to drop by? Find us at Wintercircus, Gent - Salad’s on us!
Faqs
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Will customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does my customer need to install anything?
No. HappyClient runs straight in the browser, on any device. Your customer clicks the link, gives recording consent, follows the guided questions, and submits the video - no app to download, no account to create, no extra friction.
How quickly can we go live?
Creating your first branded video interview takes 1 to 3 minutes. Share the link and the moment your customer finishes recording, the raw video lands in your library in less than 20 seconds. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. ENGIE went from first call to live deployment in just 4 days.
How fast can we use testimonials in our campaigns?
Hours, not weeks. Every submission gets basic editing applied automatically in seconds; professionally edited, on-brand cuts ship within 2-3 hours. So once a customer finishes recording, you can drop their testimonial into an email, ad, landing page, or sales deck the same day.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.
How about other languages?
Your customers can record from anywhere in the world, on any device, in any language. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all run from HQ.