The 2026 State of Video, decoded for teams who sell.
What's working in video for marketing, sales, and testimonials right now, plus the exact plays to turn customer stories into your highest-performing content.
- 9 chapters, an interactive ROI calculator, and a team scorecard
- Built on 2026 benchmarks and real HappyClient results
- Read it in 12 minutes, keep the PDF
Trusted by teams at Telenet, Combell, Optioryx and Willow
Nine chapters, three tools you can actually use.
A practical field guide, not a glossy report. Every chapter ends with something to copy.
The landscape
Where video sits in 2026 and why attention moved to it.
Why testimonials win
The reason a customer's word outperforms anything you say.
Video for marketing
The formats and channels that actually move engagement.
Video for sales
Dropping the right customer story into a stalling deal.
Reviews and UGC
Turning everyday customers into proof at scale.
Collect remotely
The core play: great stories without a film crew.
AI in production
Cutting cost and time without cutting quality.
Distribution
Getting one story seen across every channel.
Measuring ROI
The simple maths of the old way versus a remote one.
Plus three things to use today
ROI calculator
Compare agency versus HappyClient pricing at your own volume.
Untapped potential
See how many customer stories you leave on the table today.
Team scorecard
Score how video-ready your team is in five quick questions.
Start collecting customer stories today
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