Five Customer Videos Collected in Four Days for a Dental CAM Company With a Marketing Team of Zero
Oqcam's 300 dental-lab customers are spread across the world and its marketing is done by the COO in a couple of hours a week. One self-record link and professional editing turned that into five customer videos in four days, four of them live on oqcam.com, and the link stays on all year for every new customer.
About Oqcam
Oqcam's 300 dental-lab customers are spread across the world and its marketing is done by the COO in a couple of hours a week. One self-record link and professional editing turned that into five customer videos in four days, four of them live on oqcam.com, and the link stays on all year for every new customer.
The Challenge
Oqcam makes dental CAM software that automates data preparation and nesting for dental labs. Its 300 customers sit in the US, Canada, Spain, New Zealand and Japan, in a conservative industry where many lab technicians have never been on camera. A classic testimonial shoot was unrealistic on cost and logistics alone, and the marketing team is one person with one or two hours a week to spare. The real question was simple: will these customers record a video at all?
The Solution
It worked in four steps. First, Oqcam set up the interview with HappyClient: the questions, the branding and one self-record link. Then Benoît Soete, COO, sent that link to 20 to 25 happy customers right after a positive support call, and they recorded themselves wherever they were, mostly in their own lab, in English or Spanish. As the recordings came in, HappyClient's editors turned each one into a branded video in Oqcam's look (Poppins, navy gradient, name cards, on-screen key points) within 48 hours. Finally, every recording rolled out as a set of marketing assets: 16:9 and 9:16 cuts, quote cards, a carousel and subtitles.
How HappyClient helped:
- Interview set up with HappyClient: questions, branding and one self-record link
- Customers record anywhere, in their own language, with no crew and no travel
- Videos come in and get edited on brand within 48 hours, revisions included
- Marketing assets roll out: 16:9 and 9:16 cuts, quote cards, a carousel and subtitles
"We have a marketing team of zero people. Any other way of making videos, the logistics alone would not work. And the concept works really well for us."
The Results
What Oqcam achieved with HappyClient
5 customer videos collected in 4 days
4 videos live on oqcam.com under 'Hear it from our customers'
Used on LinkedIn and sent to prospects after discovery calls
About half of the customers asked said yes, with zero incentives offered
Always on: every new customer gets the link after a positive call, so the library keeps growing during the year
More Inspiration
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Faqs
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Will customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does my customer need to install anything?
No. HappyClient runs straight in the browser, on any device. Your customer clicks the link, gives recording consent, follows the guided questions, and submits the video - no app to download, no account to create, no extra friction.
How quickly can we go live?
Creating your first branded video interview takes 1 to 3 minutes. Share the link and the moment your customer finishes recording, the raw video lands in your library in less than 20 seconds. Need fully on-brand, professionally edited videos? They're ready within 4 to 8 hours. ENGIE went from first call to live deployment in just 4 days.
How fast can we use testimonials in our campaigns?
Hours, not weeks. Every submission gets basic editing applied automatically in seconds; professionally edited, on-brand cuts ship within 4 to 8 hours. So once a customer finishes recording, you can drop their testimonial into an email, ad, landing page, or sales deck the same day.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.
How about other languages?
Your customers can record from anywhere in the world, on any device, in any language. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all run from HQ.