6 Authentic Customer Videos and an Email Automation Flow in 3 Months

From brand loyalty to UGC gold. Turning repeat customers into video testimonial creators.

11Kcustomers targeted
X

About X-OATS

D2C E-commerceDirect to Consumer

From brand loyalty to UGC gold. Turning repeat customers into video testimonial creators.

X-OATS case study

Case study video coming soon

The Challenge

X-OATS, a Belgian overnight oats brand, had 11,000+ loyal customers but struggled to convert their enthusiasm into marketing content. Traditional UGC campaigns felt inauthentic, and coordinating video shoots with consumers was a logistical nightmare.

The Solution

HappyClient helped X-OATS set up an automated email flow that triggered video testimonial requests after a customer's third purchase. The guided recording experience made it simple for everyday consumers to create compelling content.

How HappyClient helped:

  • Remote-first video collection with no production crew needed
  • Guided interview questions designed for authentic responses
  • Personalized outreach that drives high response rates

"Our customers are our best marketers. Now they can show it on video."

M
Marketing LeadX-OATS

The Results

What X-OATS achieved with HappyClient

11Kcustomers targeted

6 authentic customer video testimonials in 3 months

Automated email flow targeting 11K+ customers

Post-purchase trigger ensures satisfied customers

UGC content integrated across social channels

Start collecting customer stories today

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FAQs

The most common questions and objections we hear from teams evaluating HappyClient. Can’t find yours?

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How can I see how it works?

Watch the video below to see HappyClient in action - from sending the recording link to receiving a fully branded testimonial.

Or try it yourself

Our manual process doesn't scale - how is this different?

HappyClient is built for scale. You create a branded video interview once, then send a simple link to as many customers as you want. No scheduling, no camera crews, no back-and-forth. Artion collected 15 video testimonials in just 14 days with zero production costs, and The Lean Six Sigma Company achieved a 73% response rate across their alumni network. It runs on autopilot - set it up and let it collect.

Our clients are spread across regions - can this still work?

That's exactly what HappyClient is designed for. Your customers record from anywhere in the world, on any device, in any language. No travel, no crews, no logistics. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all from HQ.

We're paying thousands per video to agencies - is this really cheaper?

Dramatically. HappyClient is up to 10x cheaper than traditional video production. JustBite saw a 70-80% cost reduction per video compared to their freelancer model, and the Belgium Startup Awards collected videos from 18 winners with zero production budget. You get on-brand, ready-to-publish content at a fraction of the cost.

Will our customers actually participate?

Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.

Does it integrate with our existing tools?

There's nothing to integrate. HappyClient gives you a simple link to your branded video interview - share it via email, WhatsApp, LinkedIn, your CRM, or any channel you already use. No plugins, no API setup, no IT involvement. Just copy the link and send it. Some clients like Skindr go further by connecting it to their NPS system, but that's entirely optional.

How fast can we go from request to sales asset?

Creating a video interview takes 1 to 3 minutes. After that, just share the link with your clients. When they finish recording, the video pops up in your library in less than 20 seconds with basic editing already applied. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. Hours, not weeks. ENGIE went from first call to live deployment in just 4 days and captured 18 interviews at their job fair.

We're in a regulated industry - is this compliant?

HappyClient is built consent-first and fully GDPR-compliant. Recording consent is captured before every session, and all data is stored securely in the EU. We already work with healthcare companies like Moonbird, Skindr, and UMA Health - industries where privacy and compliance are non-negotiable.

It's not the right time - we have other priorities.

That's the beauty of it: HappyClient runs on autopilot. Set up your branded video interview once, connect it to your CRM or email automation, and it collects testimonials in the background while you focus on other work. X-OATS set up an automated post-purchase email flow that targets 11,000+ customers without any manual effort.

Are the videos on brand?

Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.