30+ Authentic Customer Videos and an Email Automation Flow in 30 Days, 100% Remote
30+ authentic customer videos in 30 days, 100% remote. Driven by unboxing QR codes, repeat-purchase emails, and capturing every 'love the product' reply on video.
About X-OATS
30+ authentic customer videos in 30 days, 100% remote. Driven by unboxing QR codes, repeat-purchase emails, and capturing every 'love the product' reply on video.
The Challenge
X-OATS, founded by Marc Herremans and Kevin, is a Belgian healthy breakfast brand on a mission to replace the morning sugar crash with something nutritious - no refined sugars, no fast sugars, no skipped breakfasts. The product was working: repeat orders, glowing inbound emails, no shortage of fans. Content was the bottleneck. The team runs 95% of acquisition through Meta ads, which burns through authentic customer footage at high volume, and on every product page they wanted to anchor the conversion flow with real-customer videos sitting right under the Google reviews. Traditional UGC campaigns felt staged, asking a busy parent to drive to a shoot location was a non-starter, and the team didn't have the bandwidth to chase every happy customer individually. They needed a way for customers to record themselves at peak enthusiasm, in volumes that could feed both ad creative and the website - with the kind of clean rights story a high-spend Meta advertiser actually needs.
The Solution
HappyClient helped X-OATS turn three existing customer touchpoints into a fully remote video testimonial engine. First: a QR-code insert card slipped into every shipping box, so the recording invite landed right in the unboxing moment when excitement peaks. Second: an automated email flow that fires when a customer places their second order (and any order after that), asking them to share their experience on video. Third: an inbox watch on the support address - whenever a customer emails in to thank the team or rave about the oats, the team replies with a personalized interview link. Three different attraction paths, all feeding the same guided recording flow, all 100% remote. Customers record from their own kitchen at the moment they already feel most positive about the brand - no shoots, no scripts, no travel. From there, every clip gets reused exactly where it earns its keep: 3-4 second snippets cut into Meta ad creative (the channel driving 95% of new X-OATS customers), full videos embedded under the Google reviews on every product page, and shorter cuts dropped into email marketing flows aimed at prospects who haven't bought yet.
How HappyClient helped:
- QR-code insert card in every shipping box - invite lands at the peak of the unboxing moment
- Automated email triggered when a customer places their second purchase (and every order after)
- Inbox watch: every 'thank you, love the product' reply gets a personal interview link
- 100% remote recording from the customer's own kitchen, no scheduling needed
- One guided question flow keeps every video on-brand without a script
- Each video reused as 3-4 second Meta ad snippets, full clips under product-page Google reviews, and shorter cuts in prospect email flows
"95% of our new customers come through Meta ads, and 3-4 second snippets from these videos are our best-performing creative. On the product page they sit right under our Google reviews - that's where the conversion happens."
The Results
What X-OATS achieved with HappyClient
30+ authentic customer video testimonials collected in just 30 days, 100% remote
Three customer touchpoints feeding the same video flow: unboxing QR card, automated email, inbox replies
3-4 second snippets cut into Meta ad creative - the channel driving 95% of new X-OATS customers
Full videos sit under Google reviews on every product page, anchoring the conversion flow
Same clips reused in email marketing for prospects who haven't bought yet
Legally clean UGC at the volume of Meta ad creative the team ships
More Inspiration
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Faqs
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Will customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does my customer need to install anything?
No. HappyClient runs straight in the browser, on any device. Your customer clicks the link, gives recording consent, follows the guided questions, and submits the video - no app to download, no account to create, no extra friction.
How quickly can we go live?
Creating your first branded video interview takes 1 to 3 minutes. Share the link and the moment your customer finishes recording, the raw video lands in your library in less than 20 seconds. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. ENGIE went from first call to live deployment in just 4 days.
How fast can we use testimonials in our campaigns?
Hours, not weeks. Every submission gets basic editing applied automatically in seconds; professionally edited, on-brand cuts ship within 2-3 hours. So once a customer finishes recording, you can drop their testimonial into an email, ad, landing page, or sales deck the same day.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.
How about other languages?
Your customers can record from anywhere in the world, on any device, in any language. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all run from HQ.