A Leadership Video Series, Recorded by Their Own Network
Wundo had a list of around 40 respected leaders and no internal video capacity. One branded link turned that network into an authentic, on-brand series for LinkedIn and inside their product.
About Wundo
Wundo had a list of around 40 respected leaders and no internal video capacity. One branded link turned that network into an authentic, on-brand series for LinkedIn and inside their product.
The Challenge
Wundo (formerly Move37/Leah) is a Belgian SaaS startup. Its AI assistant, Lea, helps people actually apply what they learn in leadership and management training, working with business schools and training providers. Wundo did not want testimonials. They wanted thought leadership: short, concrete leadership tips from respected voices in their network, including professors and leaders at business schools such as Vlerick. The founder had a list of around 40 people he wanted to feature, but no internal capacity to interview, record, and edit dozens of people, and a strong preference for authentic, unscripted insight over polished corporate video. The whole point was to strengthen the brand by riding on the credibility and networks of the people featured, so it had to feel real.
The Solution
HappyClient set up a single branded video flow. Each leader received a link, answered a few guided questions (who they are, the leadership challenge, one concrete tip) in under a minute, and recorded straight from the browser on mobile or laptop, no app, no studio. Our editors turned each recording into a clean, on-brand square video sized for LinkedIn, with subtitles in the spoken language and Wundo's logo, consistent across the whole series. The same videos could then be reused inside Wundo's product to answer user questions.
How HappyClient helped:
- Remote-first collection from around 40 leaders through one link
- Professionally edited by our video experts, on-brand and consistent across the series
- Built to distribute and activate: square cuts for weekly LinkedIn posting and reuse in-product
"Our brand gets stronger from it, we have good content, and we always ride along on the networks of these people, who usually have fairly large networks and credibility."
The Results
What Wundo achieved with HappyClient
A scoped series of up to 40 leadership videos, on-brand and consistent
Delivered over time for weekly LinkedIn posting and reuse inside the product
Authentic, unscripted insight from respected voices, including a leader from Vlerick
More Inspiration
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FAQs
The most common questions and objections we hear from teams evaluating HappyClient. Can’t find yours?
How can I see how it works?
Watch the video below to see HappyClient in action - from sending the recording link to receiving a fully branded testimonial.
Or try it yourselfOur manual process doesn't scale - how is this different?
HappyClient is built for scale. You create a branded video interview once, then send a simple link to as many customers as you want. No scheduling, no camera crews, no back-and-forth. Artion collected 15 video testimonials in just 14 days with zero production costs, and The Lean Six Sigma Company achieved a 73% response rate across their alumni network. It runs on autopilot - set it up and let it collect.
Our clients are spread across regions - can this still work?
That's exactly what HappyClient is designed for. Your customers record from anywhere in the world, on any device, in any language. No travel, no crews, no logistics. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all from HQ.
We're paying thousands per video to agencies - is this really cheaper?
Dramatically. HappyClient is up to 10x cheaper than traditional video production. JustBite saw a 70-80% cost reduction per video compared to their freelancer model, and the Belgium Startup Awards collected videos from 18 winners with zero production budget. You get on-brand, ready-to-publish content at a fraction of the cost.
Will our customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does it integrate with our existing tools?
There's nothing to integrate. HappyClient gives you a simple link to your branded video interview - share it via email, WhatsApp, LinkedIn, your CRM, or any channel you already use. No plugins, no API setup, no IT involvement. Just copy the link and send it. Some clients like Skindr go further by connecting it to their NPS system, but that's entirely optional.
How fast can we go from request to sales asset?
Creating a video interview takes 1 to 3 minutes. After that, just share the link with your clients. When they finish recording, the video pops up in your library in less than 20 seconds with basic editing already applied. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. Hours, not weeks. ENGIE went from first call to live deployment in just 4 days and captured 18 interviews at their job fair.
We're in a regulated industry - is this compliant?
HappyClient is built consent-first and fully GDPR-compliant. Recording consent is captured before every session, and all data is stored securely in the EU. We already work with healthcare companies like Moonbird, Skindr, and UMA Health - industries where privacy and compliance are non-negotiable.
It's not the right time - we have other priorities.
That's the beauty of it: HappyClient runs on autopilot. Set up your branded video interview once, connect it to your CRM or email automation, and it collects testimonials in the background while you focus on other work. X-OATS set up an automated post-purchase email flow that targets 11,000+ customers without any manual effort.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.