A Leadership Video Series, Recorded by Their Own Network
Wundo had a list of around 40 respected leaders and no internal video capacity. One branded link turned that network into an authentic, on-brand series for LinkedIn and inside their product.
About Wundo
Wundo had a list of around 40 respected leaders and no internal video capacity. One branded link turned that network into an authentic, on-brand series for LinkedIn and inside their product.
The Challenge
Wundo (formerly Move37/Leah) is a Belgian SaaS startup. Its AI assistant, Lea, helps people actually apply what they learn in leadership and management training, working with business schools and training providers. Wundo did not want testimonials. They wanted thought leadership: short, concrete leadership tips from respected voices in their network, including professors and leaders at business schools such as Vlerick. The founder had a list of around 40 people he wanted to feature, but no internal capacity to interview, record, and edit dozens of people, and a strong preference for authentic, unscripted insight over polished corporate video. The whole point was to strengthen the brand by riding on the credibility and networks of the people featured, so it had to feel real.
The Solution
HappyClient set up a single branded video flow. Each leader received a link, answered a few guided questions (who they are, the leadership challenge, one concrete tip) in under a minute, and recorded straight from the browser on mobile or laptop, no app, no studio. Our editors turned each recording into a clean, on-brand square video sized for LinkedIn, with subtitles in the spoken language and Wundo's logo, consistent across the whole series. The same videos could then be reused inside Wundo's product to answer user questions.
How HappyClient helped:
- Remote-first collection from around 40 leaders through one link
- Professionally edited by our video experts, on-brand and consistent across the series
- Built to distribute and activate: square cuts for weekly LinkedIn posting and reuse in-product
"Our brand gets stronger with video reviews from experts, who have large networks and credibility."
The Results
What Wundo achieved with HappyClient
A scoped series of up to 40 leadership videos, on-brand and consistent
Delivered over time for weekly LinkedIn posting and reuse inside the product
Authentic, unscripted insight from respected voices, including a leader from Vlerick
More Inspiration
Start collecting customer stories today
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Book a 20 minute demo call
We’ll show you exactly how to collect and use high-quality video testimonials.
Schedule a callTalk to us
Ask us any question regarding the product, we’re happy to help. We usually answer within 2 hours.
Prefer to drop by? Find us at Wintercircus, Gent - Salad’s on us!
Faqs
Everything you need to know about HappyClient. Can’t find the answer you’re looking for?
Will customers actually participate?
Yes - and the numbers prove it. Recording takes just 3 minutes with guided questions, no app install, and works on any device. The Lean Six Sigma Company hit a 73% response rate, the Belgium Startup Awards achieved 89% engagement, and Moonbird collected 27 testimonials on a sensitive health topic. The personal, low-friction approach makes people want to participate.
Does my customer need to install anything?
No. HappyClient runs straight in the browser, on any device. Your customer clicks the link, gives recording consent, follows the guided questions, and submits the video - no app to download, no account to create, no extra friction.
How quickly can we go live?
Creating your first branded video interview takes 1 to 3 minutes. Share the link and the moment your customer finishes recording, the raw video lands in your library in less than 20 seconds. Need fully on-brand, professionally edited videos? They're ready within 2-3 hours. ENGIE went from first call to live deployment in just 4 days.
How fast can we use testimonials in our campaigns?
Hours, not weeks. Every submission gets basic editing applied automatically in seconds; professionally edited, on-brand cuts ship within 2-3 hours. So once a customer finishes recording, you can drop their testimonial into an email, ad, landing page, or sales deck the same day.
Are the videos on brand?
Every video is automatically styled with your brand colors, logo, fonts, and custom templates. The recording experience itself is fully branded too, so your customers feel right at home. ContourLab's fashion brand clients said the results looked better than what they'd get from a production agency.
How about other languages?
Your customers can record from anywhere in the world, on any device, in any language. JustBite collects testimonials across 8 European countries without a single trip, and Shinnoki gathers architect testimonials in 3 languages from Belgium to Japan - all run from HQ.